Budweiser has officially released their 2017 Super Bowl commercial, you’ve got to see this!
It’s that time of year again, y’all. The Sunday that we American’s wait all year for. That is the incredible Super Bowl Sunday! This year the New England Patriots will take on the Atlanta Falcons and we can’t wait to watch the game.
Okay, well some can’t wait to watch the game but the only reason I go to Super Bowl parties is for the beer and the commercials. I’m sure many of you can relate!
The Super Bowl commercials aren’t like any normal commercial that you would see on a regular day. They are way more witty, clever and hilarious! Brands pay HUGE dollars to advertise just one of their funny commercials during the Super Bowl.
One of those brands is Budweiser, yes, the beer company. In fact, they have just released their commercial a little early and it has people all over the United States rolling laughing. Well, some are pissed but most think it’s funny.
Entertainment weekly posted a little re-cap explaining the commercial and yes, it is a pro-immigration theme. In fact, it definitely is viewed as a political statement about immigration but Ad Age refuses to admit it. They said that the ad was NOT meant to be political at all. Apparently the commercial was already in the works before Donald Trump announced the immigration ban.
“The Anheuser-Busch mega-brewery has made a 60-second origin story tale about Adolphus Busch’s initial experiences in America after arriving from Germany in 1857. Titled “Born the Hard Way,” the lavishly produced ad shows a handsome young Busch being told, “You’re not wanted here! Go back home!” after arriving in America and facing hardships such as escaping from a burning riverboat before settling in St. Louis and meeting co-founder Eberhard Anheuser. It plays a bit like a Busch Begins superhero brewer origin story.”
Vice president of Anheuser-Busch, Ricardo Marques, says that the commercial was all about Budweiser’s journey and that it wasn’t anything about the immigration ban.
“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams.”
The ad executive, Mike Byrne, also spoke about the commercial saying that it is purely about the brand’s history and nothing else.
“When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history. Adolphus Busch is the hero of the Anheuser-Busch American dream story, which makes him the perfect protagonist.”
Watch the full commercial below:
What do you think about the AD??